Job description: Digital Marketing Manager
• Attaining certain and specific goals in generating leads, lead qualification, marketing communication, building brand image and conversion of the leads
• Marketing of digital products such as websites and mobile applications in both ways – Online and Offline. It includes giving ideas for printed materials such as brochures and posters as well as executing online marketing campaigns
• Using Digital Marketing strategies for marketing a product, whether digital or not. This includes online adverts, viral Youtube videos or any online marketing campaign
• Monitoring the performance of campaigns and other marketing efforts, evaluating them and taking proper measures to improve the performance.
• Hands-on knowledge of SEO, marketplaces, social channels, e-commerce
Duties include but are not limited to
- Conducts field research through usability tests and face-to-face interviews; creates user personas and incorporates analytics into design decisions.
- Keeps up-to-date on the latest user experience research, interface design innovations, and best practices.
- Designs beautiful, intuitive, and functional user interfaces and interactions, designs individual components and page layouts, and ensures design meets Georgetown’s visual identity guidelines.
- Creates functional wireframes and prototypes using HTML, CSS, and JavaScript.
- Reviewing and actively managing website and other online assets and sources
- Planning and execution of marketing projects and campaigns. Ideation and creation of collaterals, distributing them in various media and social platforms and measuring its impact and effectiveness
How to Join the Team
Please submit anything that demonstrates the above skills and experience. Submit a resume only if you feel that you must. We would prefer a link to a portfolio, Github/Bitbucket account, and/or other public code repository. Please include desired hourly rate.
No phone calls or recruiters, please.