Whether you’ve got nothing but a business idea or want to pivot your existing brand, here’s what you need to know about building a strong brand identity for your business.

As a result of their exposure to, and relationships with numerous organizations, consulting firms are typically aware of industry “best practices.” However, the specific nature of situations under consideration may limit the ability to transfer such practices from one organization to another.

Your brand is how people perceive you wherever they interact with your business—both the impressions you can control and the ones you can’t.

Building your own brand essentially boils down to 7 steps:

1. Research your target audience and your competitors.
2. Pick your focus and personality.
3. Choose your business name.
4. Write your slogan.
5. Choose the look of your brand (colors and font).
6. Design your logo.
7. Apply your branding across your business and evolve it as you grow.

While you might revisit some steps as you pivot your brand, it’s important that you consider each aspect as you shape your brand identity. 

Let’s start with laying the groundwork to inform the way you go about building your brand.